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Fade Resist, Rich Conditioning Hair Color - Reality Red
Permanent Hair Color, Superior Gray Coverage & Shine, with Argan Oil and Vitamin E
-Rich, expertly made permanent hair color for textured hair -Pops on dark hair for up to 8 weeks and adds brilliant shine -Perfect for 4C hair and works on all curls, coils and hair textures -Oxidative hair color that provides up to 2.5 levels of lift -After Color Care with new 97% naturally derived Moisture Mask, blended with Shea Butter, Sunflower Oil & Vitamin E -Moisture Mask increases moisture by 40% after dying -No-drip jelly formula for easy application -Number 1 hair color for African American women with the largest shade palette for a range of skin tones -99% biodegradable, paraben-free and silicone-free vegan hair color -Up to 100% gray coverageView Product Details -
Moisturizing Relaxer with Shea Butter - Super
Moisturizing & Silkening Relaxer with Shea Butter, No Lye
Dark and Lovely Triple Nourished Silkening No Lye Relaxer is now made with Shea Butter, Jojoba and Avocado Oils to deliver conditioning care for softness and body. Silkening System helps preserve the 5 signs of Healthy Hair: Moisture, Strength, Softness, Shine and body New Fiber Strength post-treatment, infused with proteins, helps preserve the internal strength of the hair Recharge Moisture Mask is infused with castor, jojoba and avocado oils to add moisture. Use after shampoo. Recovery Shine Cream is infused with coconut oils to replenish shine and softness, to give salon worthy, silky, smooth hair.View Product Details -
Uplift, Hair Bleach Kit
Delivers up to 8 levels of dramatic hair color lift while maintaining curly hair texture integrity.
Hair bleach kit with patented, ammonia-free hair bleach powder and cream developer with encapsulated oils Delivers up to 8 levels of dramatic hair color lift while maintaining curly hair texture integrity and curl pattern Simplified two-part system makes bleaching easy, for healthy-looking hair and curls that bounce back Violet Toning Care Conditioner that cools down harsh brass tones while replenishing the hair with moisture Provides 4x more hydration vs. untreated hair- expertly made for less damage on all curly types- lifts for visible, dramatic results on dark hair, black hair, and brown hairView Product Details -
Fade Resist, Rich Conditioning Hair Color - Virtual Violet
Permanent Hair Color, Superior Gray Coverage & Shine, with Argan Oil and Vitamin E
-Rich, expertly made permanent hair color for textured hair -Pops on dark hair for up to 8 weeks and adds brilliant shine -Perfect for 4C hair and works on all curls, coils and hair textures -Oxidative hair color that provides up to 2.5 levels of lift -After Color Care with new 97% naturally derived Moisture Mask, blended with Shea Butter, Sunflower Oil & Vitamin E -Moisture Mask increases moisture by 40% after dying -No-drip jelly formula for easy application -Number 1 hair color for African American women with the largest shade palette for a range of skin tones -99% biodegradable, paraben-free and silicone-free vegan hair color -Up to 100% gray coverageView Product Details -
Fade Resist, Rich Conditioning Hair Color - Poppin Pink
Permanent Hair Color, Superior Gray Coverage & Shine, with Argan Oil and Vitamin E
-Rich, expertly made permanent hair color for textured hair -Pops on dark hair for up to 8 weeks and adds brilliant shine -Perfect for 4C hair and works on all curls, coils and hair textures -Oxidative hair color that provides up to 2.5 levels of lift -After Color Care with new 97% naturally derived Moisture Mask, blended with Shea Butter, Sunflower Oil & Vitamin E -Moisture Mask increases moisture by 40% after dying -No-drip jelly formula for easy application -Number 1 hair color for African American women with the largest shade palette for a range of skin tones -99% biodegradable, paraben-free and silicone-free vegan hair color -Up to 100% gray coverageView Product Details -
Moisturizing Relaxer with Shea Butter - Regular
Moisturizing & Silkening Relaxer with Shea Butter, No Lye
Dark and Lovely Triple Nourished Silkening No Lye Relaxer is now made with Shea Butter, Jojoba and Avocado Oils to deliver conditioning care for softness and body. Silkening System helps preserve the 5 signs of Healthy Hair: Moisture, Strength, Softness, Shine and body New Fiber Strength post-treatment, infused with proteins, helps preserve the internal strength of the hair Recharge Moisture Mask is infused with castor, jojoba and avocado oils to add moisture. Use after shampoo. Recovery Shine Cream is infused with coconut oils to replenish shine and softness, to give salon worthy, silky, smooth hair.View Product Details -
Fade Resist, Rich Conditioning Color - Brown Sable
Permanent Hair Color, Superior Gray Coverage & Shine, with Argan Oil and Vitamin E
-Rich, expertly made permanent hair color for textured hair -Pops on dark hair for up to 8 weeks and adds brilliant shine -Perfect for 4C hair and works on all curls, coils and hair textures -Oxidative hair color that provides up to 2.5 levels of lift -After Color Care with new 97% naturally derived Moisture Mask, blended with Shea Butter, Sunflower Oil & Vitamin E -Moisture Mask increases moisture by 40% after dying -No-drip jelly formula for easy application -Number 1 hair color for African American women with the largest shade palette for a range of skin tones -99% biodegradable, paraben-free and silicone-free vegan hair color -Up to 100% gray coverageView Product Details -
Fade Resist, Rich Conditioning Color - Brown Sugar
Permanent Hair Color, Superior Gray Coverage & Shine, with Argan Oil and Vitamin E
-Rich, expertly made permanent hair color for textured hair -Pops on dark hair for up to 8 weeks and adds brilliant shine -Perfect for 4C hair and works on all curls, coils and hair textures -Oxidative hair color that provides up to 2.5 levels of lift -After Color Care with new 97% naturally derived Moisture Mask, blended with Shea Butter, Sunflower Oil & Vitamin E -Moisture Mask increases moisture by 40% after dying -No-drip jelly formula for easy application -Number 1 hair color for African American women with the largest shade palette for a range of skin tones -99% biodegradable, paraben-free and silicone-free vegan hair color -Up to 100% gray coverageView Product Details -
Go Intense, Ultra Vibrant Color - Super Black
Ultra Vibrant Permanent Hair Color, made for dark hair, acheives soft hair & ultimate shine
This anti-drying creme gel hair dye is formulated with Olive Oil for moisture. Our non-drip creme-gel spreads easily and evenly for great color results at home. It can be used on all hair textures from natural to relaxed*. GIVING YOU INTENSE COLOR RESULTS Dark and Lovely Go Intense line offers the perfectly balanced color dyes to deliver intense, visible high reflect color that will work on dark hair. Available in 6 intense shades, from Jet Black to Golden Blonde, find the right one for you! FOR INTENSE CONDITIONING COLOR Go Intense coloring kit nourishes your hair with moisture as it colors for ultra smooth, shiny, soft hair. * See directions inside box for relaxed hairView Product Details -
Fade Resist Rich Conditioning Color - Golden Bronze
Permanent Hair Color, Superior Gray Coverage & Shine, with Argan Oil and Vitamin E
-Rich, expertly made permanent hair color for textured hair -Pops on dark hair for up to 8 weeks and adds brilliant shine -Perfect for 4C hair and works on all curls, coils and hair textures -Oxidative hair color that provides up to 2.5 levels of lift -After Color Care with new 97% naturally derived Moisture Mask, blended with Shea Butter, Sunflower Oil & Vitamin E -Moisture Mask increases moisture by 40% after dying -No-drip jelly formula for easy application -Number 1 hair color for African American women with the largest shade palette for a range of skin tones -99% biodegradable, paraben-free and silicone-free vegan hair color -Up to 100% gray coverageView Product Details -
Fade Resist, Conditioning Color - Honey Blonde
Permanent Hair Color, Superior Gray Coverage & Shine, with Argan Oil and Vitamin E
-Rich, expertly made permanent hair color for textured hair -Pops on dark hair for up to 8 weeks and adds brilliant shine -Perfect for 4C hair and works on all curls, coils and hair textures -Oxidative hair color that provides up to 2.5 levels of lift -After Color Care with new 97% naturally derived Moisture Mask, blended with Shea Butter, Sunflower Oil & Vitamin E -Moisture Mask increases moisture by 40% after dying -No-drip jelly formula for easy application -Number 1 hair color for African American women with the largest shade palette for a range of skin tones -99% biodegradable, paraben-free and silicone-free vegan hair color -Up to 100% gray coverageView Product Details -
Fade Resist, Rich Conditioning Color - Rich Auburn
Permanent Hair Color, Superior Gray Coverage & Shine, with Argan Oil and Vitamin E
-Rich, expertly made permanent hair color for textured hair -Pops on dark hair for up to 8 weeks and adds brilliant shine -Perfect for 4C hair and works on all curls, coils and hair textures -Oxidative hair color that provides up to 2.5 levels of lift -After Color Care with new 97% naturally derived Moisture Mask, blended with Shea Butter, Sunflower Oil & Vitamin E -Moisture Mask increases moisture by 40% after dying -No-drip jelly formula for easy application -Number 1 hair color for African American women with the largest shade palette for a range of skin tones -99% biodegradable, paraben-free and silicone-free vegan hair color -Up to 100% gray coverageView Product Details -
Fade Resist, Rich Conditioning Color - Hazelnut Brown
Permanent Hair Color, Superior Gray Coverage & Shine, with Argan Oil and Vitamin E
-Rich, expertly made permanent hair color for textured hair -Pops on dark hair for up to 8 weeks and adds brilliant shine -Perfect for 4C hair and works on all curls, coils and hair textures -Oxidative hair color that provides up to 2.5 levels of lift -After Color Care with new 97% naturally derived Moisture Mask, blended with Shea Butter, Sunflower Oil & Vitamin E -Moisture Mask increases moisture by 40% after dying -No-drip jelly formula for easy application -Number 1 hair color for African American women with the largest shade palette for a range of skin tones -99% biodegradable, paraben-free and silicone-free vegan hair color -Up to 100% gray coverageView Product Details -
Fade Resist, Rich Conditioning Hair Color - Brown Cinnamon
Permanent Hair Color, Superior Gray Coverage & Shine, with Argan Oil and Vitamin E
-Rich, expertly made permanent hair color for textured hair -Pops on dark hair for up to 8 weeks and adds brilliant shine -Perfect for 4C hair and works on all curls, coils and hair textures -Oxidative hair color that provides up to 2.5 levels of lift -After Color Care with new 97% naturally derived Moisture Mask, blended with Shea Butter, Sunflower Oil & Vitamin E -Moisture Mask increases moisture by 40% after dying -No-drip jelly formula for easy application -Number 1 hair color for African American women with the largest shade palette for a range of skin tones -99% biodegradable, paraben-free and silicone-free vegan hair color -Up to 100% gray coverageView Product Details -
Go Intense, Ultra Vibrant Color - Original Black
Ultra Vibrant Permanent Hair Color, made for dark hair, acheives soft hair & ultimate shine
This anti-drying creme gel hair dye is formulated with Olive Oil for moisture. Our non-drip creme-gel spreads easily and evenly for great color results at home. It can be used on all hair textures from natural to relaxed*. GIVING YOU INTENSE COLOR RESULTS Dark and Lovely Go Intense line offers the perfectly balanced color dyes to deliver intense, visible high reflect color that will work on dark hair. Available in 6 intense shades, from Jet Black to Golden Blonde, find the right one for you! FOR INTENSE CONDITIONING COLOR Go Intense coloring kit nourishes your hair with moisture as it colors for ultra smooth, shiny, soft hair. * See directions inside box for relaxed hairView Product Details -
Fade Resist, Rich Conditioning Color - Red Hot Rhythm
Permanent Hair Color, Superior Gray Coverage & Shine, with Argan Oil and Vitamin E
-Rich, expertly made permanent hair color for textured hair -Pops on dark hair for up to 8 weeks and adds brilliant shine -Perfect for 4C hair and works on all curls, coils and hair textures -Oxidative hair color that provides up to 2.5 levels of lift -After Color Care with new 97% naturally derived Moisture Mask, blended with Shea Butter, Sunflower Oil & Vitamin E -Moisture Mask increases moisture by 40% after dying -No-drip jelly formula for easy application -Number 1 hair color for African American women with the largest shade palette for a range of skin tones -99% biodegradable, paraben-free and silicone-free vegan hair color -Up to 100% gray coverageView Product Details